City-branded recycling app for UAE municipalities
For a CSR lead at a logistics firm on Al Reem Island, this app co-creates a city-branded recycling program and tracks plastic collection and employee engagement.
UAE cities are setting clear sustainability goals, and a branded recycling app lets your company show measurable action on plastic reduction and employee participation today.

Quick answer

Value
Engage staff in local eco-missions
Run Al Reem Island recycling challenges for drivers and staff with app tasks, points,. (Al Reem Island, Abu Dhabi)
Track impact of plastic collection
View sample dashboards of bottles collected, CO2 saved, and participation by site or team for CSR and ESG reporting.
Link recycling to logistics routes
Design missions around depots and routes, using geolocated points so staff can recycle during normal work stops.

How it works

1
Set up your team on the app
Create an account, choose your company or site, and invite drivers, warehouse staff, and office teams to join your recycling group.
2
Log recycling and clean-up actions
Staff upload photos of sorted waste or clean-ups, select material type and location, and submit for verification to earn eco points.
3
Track impact and motivate staff
Use dashboards to see collected waste and CO2 savings, run friendly contests between sites, and reward top-performing teams.

FAQ

What is a city-branded recycling app for a UAE municipality?
It is a mobile app with the city’s name and logo that helps residents find recycling points, join clean-up missions, and track their impact. The municipality manages the content and rules.
How could this help our logistics company’s CSR goals on Al Reem Island?
Staff can join city missions, log plastic they collect, and see estimated impact. You can sponsor missions, offer rewards, and report on staff participation as part of CSR activities.
How do residents and staff earn rewards in the app?
Users upload proof of recycling or clean-ups, such as photos and location. After verification, they receive digital rewards or points that can be exchanged for vouchers or benefits, as agreed with partners.
Can the app show recycling points around Al Reem Island?
Yes. A map can display geolocated collection points for plastic and other materials. The municipality or partners provide and update the list of locations.
What kind of missions can a municipality or company create?
Examples: collect an estimated number of plastic bottles in a week, join a weekend beach clean-up, or reduce single-use plastic in the office for a month. Missions can target staff, residents, or both.
How is the environmental impact measured?
The app can estimate collected plastic weight and related CO2 savings using standard factors. Reports can show totals by mission, area, or company, as an example for ESG or CSR reporting.
What are plastic credits and how could a city use them?
Plastic credits represent a verified amount of plastic collected and treated. A city or company can buy credits to offset its estimated plastic footprint and claim a plastic-neutral or plastic-positive contribution.
How long does it typically take to launch a city-branded app?
Timing depends on branding, language, and features. As an example, a basic branded app can take a few weeks, while a more complex setup with many partners and missions can take longer.

Next step

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