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Run corporate recycling challenge

Smartphone showing the ZeLoop app with plastic waste recycling and footprint tracking data

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Run corporate recycling challenge

Use ZeLoop to turn your corporate recycling challenge into a concrete, trackable action plan. The ZeLoop app engages employees directly and rewards them when they dispose of plastic bottles correctly instead of letting them become litter.

Behind the app, ZeLoop’s rewards engine can be used in tailored sustainability projects for companies. It helps you encourage responsible behaviour at scale while supporting solutions that keep plastics out of landfills and move your organisation toward a more circular use of materials.

In brief

  • Launch a corporate recycling challenge that motivates people to handle plastics responsibly instead of treating them as waste, using ZeLoop as the engagement and tracking layer.
  • Use ZeLoop’s rewards engine so participants earn Eco Rewards when they dispose of plastic bottles correctly, reinforcing simple, everyday recycling habits.
  • Rely on a technology and business framework that can later extend beyond plastics, supporting broader corporate sustainability and recycling initiatives as they grow.

What to do

With ZeLoop, a corporate recycling challenge can be built around simple, everyday actions such as returning plastic bottles instead of discarding them. The app provides a platform where users are rewarded for disposing of bottles in the right way, helping to reduce plastic littering and making participation feel practical rather than symbolic.

The ZeLoop rewards engine is designed to be used not only in the consumer app but also in custom campaigns for corporate sustainability projects. This means your challenge can plug into a ready-made engagement and rewards layer that encourages responsible behaviour and can be adapted to different collection setups, from on-site initiatives to smart collection points and partner recyclers.

ZeLoop’s technology and business framework has been developed so it can be applied to different recyclable materials, with plastics as the starting point. As the company collaborates with recycling partners to keep collected plastics out of landfills, your corporate challenge can align with these broader efforts and evolve as your sustainability ambitions and waste streams expand.

What to keep in mind

ZeLoop’s approach starts from the idea that plastics themselves are not the enemy; the real issue is how they are handled after use. A corporate recycling challenge built on ZeLoop therefore focuses on changing behaviour at the point of disposal, encouraging people to treat used bottles as valuable resources rather than litter.

The app already shows that users can earn Eco Rewards by disposing of plastic bottles correctly, which can be translated into a corporate context to recognise and encourage positive eco actions. At the same time, ZeLoop is working with recycling partners to design collection programs that aim to keep plastics out of landfills, showing how individual actions can connect to larger recovery efforts.

Because the rewards engine can be integrated into custom applications and branded missions, it is suitable for organisations that want to embed recycling incentives into their own sustainability projects. However, the strongest evidence today is for plastics and bottle collection, so companies looking to run challenges on very different waste streams should plan a phased approach that starts with plastics and expands as ZeLoop’s framework is applied to additional materials.