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Plastic recycling

Smartphone screen showing the ZeLoop app with plastic waste recycling and footprint data
ZeLoop app shows plastic waste recycling metrics to support easier plastic bottle collection.

What this page covers

Plastic recycling

Plastic recycling becomes easier when smart collection and digital tools work together. ZeLoop Aggregator Plus helps institutions set up simple, effective systems to collect and route used plastic bottles into recycling at scale.

By combining proven Nielsen collection equipment with ZeLoop’s digital services and mobile app, organizations can turn discarded plastic bottles into a resource and support a more circular approach to plastic packaging.

In brief

  • ZeLoop Aggregator Plus enables institutions to create convenient collection points for used plastic bottles and channel them into established recycling streams.
  • The solution connects Nielsen collection equipment with ZeLoop’s mobile application and blockchain-based reward engine to motivate responsible bottle disposal.
  • By rewarding users for collecting bottles, ZeLoop helps cut litter, improve plastic recovery rates, and support more sustainable circular economies for plastic packaging.

What to do

ZeLoop Aggregator Plus is designed for institutions that want a clear, practical way to collect and recycle used plastic bottles. It links on-site collection through Nielsen equipment with ZeLoop’s digital ecosystem, so plastic bottles can be gathered efficiently and sent for recycling instead of ending up as waste or litter.

Nielsen, known for performance and reliability in solid waste management, supplies the collection equipment at the core of the system. These units are paired with ZeLoop’s mobile application and a reward engine powered by blockchain technology, creating a bridge between physical collection points and digital engagement.

Through the ZeLoop rewards platform, users are encouraged to bring back their used plastic bottles. Institutions benefit from a more organized collection process, while consumers are nudged toward pro-environmental habits, helping to reduce litter and contribute to a more sustainable circular economy for beverage packaging.

What to keep in mind

Nielsen, founded in 2001, has built a strong track record in solid waste management, with innovation awards, registered patents, and products deployed in multiple countries. This experience supports the reliability of the collection equipment used within ZeLoop Aggregator Plus for plastic bottle recovery.

SmartBlock, created in 2019, focuses on encouraging consumers to adopt pro-environmental behaviors. Its ZeLoop rewards platform specifically incentivizes people to collect used plastic bottles, which supports cleaner surroundings and more responsible handling of plastic waste.

ZeLoop Aggregator Plus is well suited to institutions that can host collection equipment and want to engage users through digital rewards. While it supports plastic bottle recycling and litter reduction, each organization remains responsible for how the solution is implemented locally and integrated into its wider waste management and sustainability plans.